Zoho describes itself as "The operating system for business" because the brand features a solution for practically every business function, including CRM. You don't need to use other Zoho products to get the most from Zoho CRM. Choosing Zoho XRM brings all your business conversations into a single interface where your team can collaborate to manage leads and resolve issues. Such a multichannel approach to CRM ensures that vital data doesn't fall through organizational cracks and instead adds value to your firm. The SalesSignals feature of Zoho CRM helps your sales and marketing team prioritize their work to deliver the most value to your companies bottom line.