In this day and age, if you are not using state of art customer relationship marketing software then you are likely running an inefficient operation. Employees need access to critical data in order to accomplish tasks effectively and ensure that they are not repeated. At the same time, with many employees being mobile and out in the field today, they need to have access to customer data in real time. If your system is outdated, consider using Clinchpad. This is the best CRM Software in the industry today. It provides real time access to all employees, meaning they will no longer be tied to just one machine or mainframe. This also means that tasks can be updated as they are completed, minimizing the potential for jobs being repeated. It also ensure that customers are taken care of quickly and that will lead to more profitability in the long run.