Salesforce.com
Salesforce is the industry leader in CRM software. The solution combines an array of customer relationship management tools with scalable architecture, security features, and marketing integrations. Salesforce is designed for versatility: it can be used by small businesses or large enterprises, and customized to accommodate different sales processes, lead generation methods, reporting needs, and team compositions. Marketing teams, inside sales, field sales and sales development representatives (SDRs) can all use Salesforce together to attract and close new business. Key features of Salesforce include opportunity management to ensure pipelines are properly handled, sales collaboration that integrates input from different team members into the sales process, and performance management to assess the progress and processes of sales team. Salesforce also offers marketing automation, multi-channel analytics and other tools for marketers.