Pipedrive is CRM software designed to manage and accelerate the sales pipeline. It emphasizes management of the prospecting, lead qualifying, and sales process. Pipedrive provides a visual overview of each prospect, lead and deal in progress along with all the key information to move things forward. In addition to the pipeline visualizations, it also detailed sales forecasting and deal probability analysis to optimize lead nurturing and sales development. Key features of Pipedrive include dashboards for tracking performance, data imports from other tools, fully-customizable pipelines to closely match the progress reporting to how you do business, mobile apps, and Google Apps integration. Companies can also take advantage of Pipedrive's API to create custom tools to support the sales team or provide more granular reporting on key leads or business segments.