AmoCRM is a CRM solution focused on providing better tracking of leads acquired, communication with leads, and the conversion of leads into business opportunities. By design, it forgoes the integration of marketing tools and focuses on making it easier for sales teams to know where leads come, what communication they've received and what the next steps should be. AmoCRM does provide lead capture forms and analytics to track the sources of leads, however, these features are provided through integration with Google Analytics and not through any specialized features of the amoCRM. AmoCRM is a CRM for sales teams to better keep track of leads and close them faster. With it's streamlined feature-set and tablet-friendly interface, it makes sense for companies trying to optimize sales team performance while using other tools for marketing.