Getting the best results out of your CRM suite depends on at least two things. First, it matters what sort of data you put into it. In many senses, only you can control the quality of data you input to your CRM. Secondly, it matters what CRM you use. Ultimately, this is also in your control -- or whomever makes the decision at your company. Companies who choose Sugar CRM pick a CRM title that has been around the block a few times. This is no "Johnny Come Lately" CRM. It's helped by the experience its developers have garnered through years of involvement in the CRM marketplace. Founded in 2004, Sugar CRM has spread to more than 120 countries. Companies in a variety of sizes and industries use it in 26 different languages. In short, Sugar is sweet!