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Computer owners use an Oracle product every day. It is called Java. Without it computers would not run. Oracle is the mastermind behind this behemoth piece of software. This knowledge and expertise has them conquering another important aspect for business customers. CRM (Customer Relationship Management) is for keeping the partnerships with consumers a happy and productive one. Sales and products are the revenue stream catalyst and life blood for the business ecosystem. CRM ensures companies stay engaged with their base of loyal customers while generating organic leads for new ones. Sales teams can be more productive with this software assistant. Marketing teams also benefit from the real-time data provided. Analytics are divided into easy to understand categories for quick decision-making. Dashboards are central for directors and managers to see the progress of the team without doing more than lifting a finger. The agility means sales and contracts are closed and signed on the dotted line.