The advent of Customer Relationship Management (CRM) software filled a gap that had previously existed in business communications. CRM software allows motivated teams to track their conversations with customers. This allows them to identify the level of quality of those communications so they can improve. Highrise CRM is software that has been developed to increase the level of engagement and conversations that are going on with customers. These conversations occur across multiple channels and need to be tied together with a common thread. With Highrise, you can even import all of your current customer emails to get started. The service helps organize all company contacts into a cohesive whole. Once you've upgraded your strategies to include a CRM service you'll be able to improve communications across the board. Highrise is priced so users can start small and add capacity as needed. As your business grows, the CRM is able to expand in sync.