Customer Relationship Management (CRM) software was long a secret weapon of major enterprises. They used CRM software to manage every crucial aspect of their relationships with customers. Now, small and medium-sized companies are joining the fray, demanding the best CRM software they can find. These firms are choosing solutions like Clinchpad, because they're easy to set up and configure and the price is very reasonable. Software like this allows the company to manage every aspect of their customer's lifecycle, all in one place. This way nothing gets lost and the customer always gets converted through a seamless process. Companies who use CRM for the first time quickly learn why companies refuse to go without this software. The return on investment is usually realized after even a few sales that may have gone missing are recovered quickly. Small teams find that the power of collaboration helps them amplify their efforts efficiently.