Zoho is a CRM software built from passion and a love of the craft. From this has emerged a beautiful piece of engineering designed to solve the complex problems associated with businesses and their customer bases. Having evolved over the better part of 10 years, Zoho has blossomed into a CRM leader in terms of cloud functionality. Valuing people and culture more than anything, they foster a software run by those that never stop mastering development, allowing it to forever adapt to an ever-changing technological landscape. As of 2015, Zoho now has 15 million users that underline just how impressive a CRM software program can be even without millions spent on marketing. By keeping that budget limited, Zoho provides an affordable option to clients with a strong emphasis on supporting the customers, very similar to the overall goals of CRM. Zoho is truly a software built from continued experience improvement and customer satisfaction.