SugarCRM is a recognized industry standard for CRM and is used by 1.5 million users across 120 different countries. This software gives businesses the power they need to both create and expand their relationship with their customers through flexibility, affordability and innovation. By taking the individual and making them the focus of every interaction, SugarCRM enables personalized involvement with each customer to drive loyalty and excellence across the entire lifespan of the customer experience cycle. Winner of the 2014 CRM Market award and TMC's 2014 CRM Excellence award, SugarCRM stands as software that fully transforms the users' experiences through immersion, intuition and engagement. By combining the mobility, simplicity and connectivity of a mobile app with the optimization of internal processes through traditional CMR, SugarCRM lives up to its role and an innovator and visionary. Currently, it is backed by such prestigious names as Goldman Sachs, Walden International, Draper Fisher Jurvetson and New Enterprise Associates.