SAP CRM software provides tools for professionals in marketing, service and sales that give them access to total customer intelligence in order to both improve processes involving customers and foster these relationships. With the ability to define each customer by their industry, SAP allows for complete personalization of every customer's experience with a business. Broken down into various software options, SAP is highly customizable and adaptable to any company, no matter the size or the needs. This has allowed them to work with over 296,000 customers across the world in a way that promotes efficient and insightful customer relationship practices. The SAP CRM software is designed to be an on-premise, secure means of understanding, delighting and engaging customers from beginning to end. Its ultimate goal is to help businesses build loyalty, land more deals and always assist customers when they need help. It even aids with the implementation of best-in-class practices.