Salesforce.com
Sixteen years ago, SalesForce entered the CRM software arena and forever changed it. Lauded by Forbes, Fortune, MIT and the San Francisco Business Times, they are the world's top CRM software solution, giving company teams the power to close unlike ever before through tools available with cloud-technology. Each of these then help promote productivity, increase leads in the pipeline and bolster deals. Because of how large the company is, the cloud-based CRM is broken into sales, service, marketing, community, analytics, apps and the Internet of Things technology. Companies are then able to invest in which aspect they need help in, no matter their size. In addition, because of it being entirely based in cloud technology, setup is as simple as logging into a secure site, negating the need for a lengthy and possibly confusing IT installation. SalesForce has single-handedly proven the benefits that come with investing in products that manage customer relationships.