Nimble seeks to change the face of CRM by focusing on insight as opposed to management. Because company success is based on relationships, the software works to build a fully rendered, three dimensional representation of an otherwise two dimensional name. This happens with Nimble's core, the Contact Record. Here, all the data you need to make the relationship flourished is organized and clearly shown. Beyond this, however, is an entire collection of helpful processes that include unifying all inboxes, a rules engine that learns from user input, a today page of collected potential leads and calendar that creates daily schedules. With so much personalization involved, it takes CRM to a new level by doing away with cold calls entirely, keeping salespeople on top of talk points that can open the door to beneficial conversation. In short, Nimble is a CRM software designed to listen to the web to do the research for companies.