Insightly is a simple but effective CRM software program designed for the web and small businesses, allowing for integration with a variety of major sites, including Google Apps, MailChimp, Office 365 and other sites dedicated to social media. It also takes portability to a new level with apps made for phones and tablets, additions that make it the leading CRM software among small companies. Insightly's decision to focus on web-based solutions stems from their tenet that web software is actually the stronger choice for smaller outfits as this negates the need for on-site server management and even costly security updates. Cloud-based, Insightly takes care of that for the companies so that smaller businesses have to only worry about running their companies. Such a design has led to a customer base of over 800,000 spread across 100 countries. Insightly has also received positive reviews in PC Magazine, BizReport, Forbes and Inc.