Released in 2008 to only 10 users, AddressTwo has since exploded to a current customer base of over 10,000. Ever growing, this CRM software was founded by a salesman instead of a software designer, allowing it to truly grasp the importance of connecting with customers. AddressTwo knows companies are built on relationships, including those with customers, partners, leads and prospects. From there, it focuses on easing the way in which clients form relationships, build them and otherwise track those that directly affect business growth. Depending on the needs of the business, AddressTwo is highly adaptable. It can scale down to fit the limited needs of smaller businesses or provide a company with experts that design and run effective ways to use AddressTwo to grow customer capital. In addition, this software helps generate promising leads, automatically follows up based on business goals, runs email marketing campaigns and even manages direct mail campaigns.