Salesforce promises to be the number one CRM or Customer Relationship Management application line available today. CRMs organize the sales, marketing, and service areas of a business into one amazingly well-oiled machine. With Salesforce, a business owner can find leads, automate the sales process, provide more personalized service, and analyze data using any of their devices. A business can send its customers the updates and sales information that will appeal to them in exactly the method that they prefer. The customer service experience is more consistent, more proactive, and more efficient than ever before with a CRM application from Salesforce.