AddressTwo is an online CRM software application. It is designed for small businesses to use. It is installed on the cloud, which means that anyone in the organization can use it. There are no CD's to save on computer drives and so forth. It can be accessed anywhere there is an Internet connection. AddressTwo helps turn contacts into customers. It helps build relationships between a small business and its clients by providing easy-to-use tools for lead generation and networking. It is almost like having a shared personal secretary. It is very intuitive and doesn't take weeks to learn. It has built in tools to measure sales progress. The company offers a free trial of their product. They understand that small businesses need to build trust and relationships with their customers rather than simply dealing with them. They have a number of testimonials from clients on their website that attest to this.