Sugar is a customer relationship management software platform that helps business build relationships with customers by viewing them from the customers' point of view. It is used by millions around the world to help them create an immersive and engaging experience for contacts and customers. Sugar fuses simplicity and business optimization, and it does so at a straight forward, up-front price with no hidden fees. This CRM software utilizes an intuitive interface to give every employee in a business the knowledge they need at a glance to know how to engage with a particular customer. In addition to contact management, it gives companies strong sales, marketing and support features that they can customize to their specific needs. Marketing, sales, service and support, productivity and data analysis are just a few of the areas that are streamlined and enhanced in any business and on any internet device through Sugar CRM.