Customer relationship management (CRM) involves the management of company interactions with future and current customers. CRM platforms utilize the latest technology to organize the synchronization and automation of a company’s customer service, marketing, sales, and technical support. Agile CRM is the first fully integrated marketing and sales suite, with full Marketing Automation functionality. Agile CRM enables users to increase company performance and productivity through simplifying complex workflows with its drag and drop feature. The platform also provides enhanced marketing with tools to manage and automate large outbound e-mail campaigns, track customer lifecycles, monitor web analytics, manage newsletters and track lead conversion. Agile CRM is an invaluable tool with the capacity to enable small and medium enterprises to function at the level of a fortune 500 company. Some other notable features include its telephony integration, 2 way e-mail capability, form building function, and resources for mobile marketing.