Salesforce.com
Salesforce is more than just a CRM system. First, the CRM integrates all the customer information in a single platform, enables the user to create a customer-centered business from the marketing perspective, enhances the customer service and business analysis. It helps the user have a complete understanding of the customers so as to drive the business to a success. It is the reason why it is referred as customer success platform. Salesforce is integrated with Sales Cloud that is responsible for contact management. Its function is to allow the user to track prospects right from the first contact to the final handshake. Salesforce.com has much more integrated capabilities such as managing pipeline to help users forecast sales and improve the sales teams' performance. Salesforce.com can be combined with marketing automation. This is very important in digitizing the marketing platform to ensure you monitor customer journeys. This will help in lead generation via email and social networks.