Positive customer experience is increasingly important in today's businesses and an ingredient for companies to win and retain customers. Microsoft Dynamics CRM is meant to deliver an outstanding customer experience through building a long-term customer relationship that is effective and predictive. Microsoft Dynamics recognizes that the process of engaging customers cannot fit all businesses. It has to be adaptive across all points and can deliver value within the context of the customer. In realization of this view, Microsoft Dynamics CRM help your company to: - Personalize customer experiences - Make customer engagement predictive - Create proactive experiences Microsoft Dynamics CRM enables companies to sell smarter, productively and effectively. In addition to what other CRMs have, Microsoft Dynamics CRM provide business intelligence, social insights and intelligence with One Microsoft solutions. The most unique feature for system is that Microsoft Dynamics CRM is also delivered on premises, in the cloud and a hybrid combination.