Sugar CRM is different from other customer relationship management software, because they emphasize showing you the customer's perspective. In Sugar CRM's words, they are "helping businesses see i2i." Rather than viewing the customer or business owner as more important, Sugar CRM caters to both by delivering positive customer experiences and allowing the business owner to enjoy more free time instead of stressing out about retaining customers. Sugar CRM offers a free trial without asking for your credit card information. You also don't have to download anything. Some of the features that come with Sugar CRM are call center automation, support automation, lead management, unlimited online support, and a mobile version. Call center and support automation are essential time savers. Lead management also helps you save time by improving organization and providing greater clarity. Unlimited online support is always at your fingertips whenever an aspect of the software confuses you or has a glitch. For those who prefer to handle their customer management from their cell phones, a mobile version of Sugar CRM is available as well.