Customer loyalty is the wind beneath a business’ wings. Maintaining it requires proactive engagement at all levels of interaction. Software giant Microsoft understands this premise and has created Dynamics. It is software that provides real solutions for enterprise platforms and small to medium businesses in a variety of mission critical categories. They include service, sales, and marketing with cost-effective planning resources in packages based on a user’s monthly activity. The sales department gains more flexibility to concentrate on customer satisfaction. In servicing the customer, employees are empowered with tools that ensure seamless customer resolution the first time. For any business model, getting it right with the initial contact demonstrates a commitment to the consumer. With the marketing tools available, targeting the most efficient channels is critical. Dynamics takes the guess work out of which outlet will realize any company’s goals. It focuses on the operation from planning to implementation with detailed analytics.